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Tracking Your Affiliate Sales
Tracking your affiliate sales ensures your affiliate partners are paying you accurately for marketing and promoting their web hosting products and services. Keep reading for tips on tracking your web hosting affiliate sales and avoiding common affiliate fraud problems.
As a web hosting affiliate marketer, nothing could be more crucial to your profitability than the tracking program. The tracking implemented by the web host serves two major functions for the affiliate. First, it monitors the sales, traffic, and possible fraud threats associated with your website. Second, it provides key feedback about how and why your ads are succeeding or just sailing out at sea. In both cases, it is your link to your pay day and how booming your business will be.
The Source of Your Tracking Program
First, locally hosted affiliate software is specialized in-house software which your web host runs from their own server. The upside is that it is specifically tailored to work hand-in-hand with your merchant and their affiliates. It eliminates third-party mediation and lets you work directly with the web host. This may an advantage when negotiate commission, dealing with concerns, seeking advice, or matters when you want to talk to a person on the inside.
Next, there are web-based affiliate management software services which provide tracking for your web host on outside servers. These offer powerful and reliable tools but they tend to be costly and you'll want a clear idea of what options your merchant is willing to pay for. Also these types of tracking systems tend to fall under the supervision of the software's server rather than your web host in terms of fraud and security. Regardless of who is keeping guard, make sure you are vigilant in keeping tabs on your accounts and that you have complete and regular access to your tracking numbers.
Lastly, there is the safest route which is a 3rd Party Affiliate Management tracking system or affiliate network. In this set-up a network specializing in affiliate management will act as a mediator between yourself and the web host. The network will handle your interactions, queries, payments, security, fraud, and in most cases even playing match maker for affiliates and web hosts. It's often thought of the safest bet, though not necessarily the most profitable nor most personable, because the 3rd party ensures a sense of honesty and fairness on the part of the web host. It's an insurance that you'll receive your due reward and that tracking is being conducted ethically.
What Every Good Tracking Program Needs
The following options are the basic building blocks of an effective tracking program:
Common Fraud Pitfalls
A merchant related problem is cookie overwriting where some type of communication or link from your web host like a newsletter purposely or accidently takes precedence over your claim on the referral. Competing affiliates can also rob another through coupon scraping or parasites in both cases they steal your credit from referrals. Another affiliate fraud is cookie-stuffing where a tracking system is deceived that users are clicking through to the web host when they are not.
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